About
Hi, I’m Elana.
I’m an award-winning graphic designer, website expert, and marketing strategist for designers, builders, makers, and everything in between.
Why branding and websites for the design and construction industry?
Explicitly and implicitly, design has a huge impact on our lives. How colors, shapes, textures, and light interact in a space and with adjacent spaces can dramatically affect our mood, the way we relate to each other, how we move about in a space, and how we live our lives. Similarly, when we experience a space or product with exceptional craftsmanship and unparalleled attention to detail, we can feel completely seen, taken care of, and utterly satisfied.
My mission is to help architects, designers, builders, and other skilled craftspeople share their expertise and amplify their impact on the spaces in which we live.
Brands I’ve worked with:
Africa Global Mental Health Institute (AGMHI)
Annie Sloan Unfolded
Ann Henderson Interiors
Avery Art
Avid Engineers
Boston Medical Center
Boston Medical Center / HealthCity
Byron Katie International
Centerline.co
Ci Design
Conscious Heart Counseling & Wellness
Design TLC
Dorchfest
Future Leaders Learning Center
Green Coast Enterprises
Jolie Home
LexVize Creative
LG Tech
Little Beats
Marcie Scudder Art
Novacolor Near Me
One Huddle
Pacific Software Ventures
Peggy Smith Art
Presidents for Kids
Siagel Productions
Shapleigh Smith Photography
Tali BK Personal Styling & Organizing
TeamUP for Children
Why me?
Ever since I can remember, I’ve had a passion for organization and spatial design. I also REALLY like puzzles. From completing jigsaw, crossword, and sudoku puzzles to organizing closets, making balanced travel itineraries, and optimizing workflows for maximum efficiency, I have never found a puzzle that I don’t want to solve.
For me, designing a brand and website is like solving a complicated puzzle. It is the perfect combination of strategy, organization, creativity, tenacity, and balance. It is solved when it successfully addresses your goals, and when done right, it is extremely satisfying.
Strategic Partnerships
For every project, I assess my client’s needs and draw on my network of brand partners to help support the delivery of a complete marketing solution. This could include experts in SEO, copywriting, social media strategy, paid advertising, or custom website coding.
Ready to stand out?
Book a call to get to know each other and see if it's a fit.