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  • How I Work
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Projects

Browse some of my recent projects below.

Website transformations and brands that stand out.

Avid Engineers
Avid Engineers
Novacolor Near Me
Novacolor Near Me
Shapleigh Smith
Shapleigh Smith
Dorchfest
Dorchfest
Jolie Home
Jolie Home
Peggy Smith
Peggy Smith
Marcie Scudder
Marcie Scudder
Centerline.co
Centerline.co
Ci Design
Ci Design

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I’ve noticed lots of new faces around here, and I’ve noticed lots of new faces around here, and it’s been a while since I introduced myself, so here it goes.

Hi, I’m Elana. I’m a multidisciplinary designer and the owner of Afternoon Creative, a design studio with one foot in graphic design and the other in interiors.

On one side, I help businesses in the design and construction industry attract the right clients through strategic branding and websites, delivered in just two days to fit even the busiest schedules.

On the other, I help homeowners—especially those lucky enough to live in old houses—bring out the story of a space, honoring its original character while making it feel functional and fresh for modern living. I love reimagining floor plans, obsessing over tile and just-right paint colors, and turning quirky corners into moments of magic.

My style is bold but balanced. I gravitate toward color, pattern, and thoughtful details that make a space or brand feel truly personal.

Beyond my business, I’m a mom to two littles and a weird-but-lovable 60lb dog. And my favorite form of self-care? Hands down organizing a messy drawer.

Whether you’re here for branding, interiors, or a little bit of both, I’m so glad you’re here!

Now your turn: what’s your favorite way to recharge?

📸 @michelleschapirophoto 

#interiordesigner #multidisciplinarydesigner #graphicdesigner #webdesigner #marketingfordesigners #interiordesignmarketing #constructionindustry #designbuild #bostonbusiness #newenglanddesigner #bostondesigner #mamapreneur #constructionmarketing #vermontdesigner #vermontinteriordesign
Bye bye beige, things are getting colorful in here Bye bye beige, things are getting colorful in here! Some WIP snapshots of last week’s site visit, before we moved in. Can’t wait to share more!

And what do you think of these green coffered ceilings? Personally, I’m obsessed.

#interiordesign #greenceiling #cofferedceiling #victorianhouse #victorianrenovation #colorfulhome #greenlivingroom #greendiningroom #colorfulinteriors #wip #homedesigninspo #oldhouserenovation #oldhouselovers
Pinterest isn’t just for mood boards. It’s one Pinterest isn’t just for mood boards. It’s one of the most powerful (and underused) marketing tools for creative businesses.

Join us on Tuesday for our next workshop:

**How To Use Pinterest To Grow Your Business** with Pinterest marketing expert @amy.time_ 

You’ll learn how to use Pinterest as a visual search engine that brings you traffic, client inquiries, and long-term visibility without the pressure to constantly post new content.

The details:

When: Tuesday, July 15, 2025 | 12 to 1 PM ET
Where: Zoom
Cost: Free!

If you’re a designer, maker, or creative entrepreneur who wants more visibility without relying on social media every day, this is for you.

✨ Save your spot now (link in bio) and tag a friend who needs this!

#pinterestmarketing #creativebusiness #brandvisibility #pinterestforbusiness #designmarketing #creativeentrepreneurs  #contentstrategy #pintereststrategy #marketingworkshop #growyourbusiness #pinteresttips #interiordesignerlife #interiordesignmarketing #marketingfordesigners
Fell in love with a new old lady. She has beautifu Fell in love with a new old lady. She has beautiful bones and a lot of charm, but is ready for some design magic ✨ to make her feel like home.

I’ll be sharing the design process here. Plans, progress, and all the little decisions that bring a space to life. If you love before-and-afters, vintage details, and thoughtful design, you’ll want to follow along.

I’m stepping into my next chapter. If you’re feeling ready for yours—whether it’s a rebrand, a better website, or a home that reflects who you are—send me a DM to see if we’re a good fit.

#designinspo #sneakpeek #homemakeover #beforeandafter #designinprogress #interiordesignerlife #oldhouselove #victorianstyle #restoringbeauty #creativeprocess #homewithhistory #mydesignjourney #nextchapter #designtransformation #interiordesign #rebrand #interiordesignmarketing
Snail mail goodies (that I designed) from my clien Snail mail goodies (that I designed) from my client @presidentsforkids .

I occasionally take on projects outside of the design and construction industry, especially when it’s for a brand I can get behind. Presidents for Kids is making exploring U.S. history fun and engaging for kids with screen-free stories and activities.

When I started out on their branding, it was important that their magazine was appealing to kids but trustworthy enough for parents. I incorporated a bold but subdued color palette with playful typography and illustrated accents that nod to history without feeling too traditional. The result is a brand that sparks curiosity and makes space for big questions, big ideas, and a lifelong love of learning.

Presidents for Kids is all about meeting kids where they are while giving parents a resource they can trust.

Because if we expect our children to change the future, they first have to learn about the past.

Want to learn more about working together? Book a call to see if we’re a fit (link in bio).

#graphicdesigner #kidseducation #historymagazine #branddesign #brandstrategy #giftsforkids #educationalgifts #webdesigner #kidsactivity
Design details. File this under “things that ma Design details.

File this under “things that make me happy when the world is falling apart.”

Designer: @afternooncreative_ 

#interiordesign #interiordesigninspo #brassfixtures #greentile #hextile #lightinginspiration #homedecor #designdetails #flowerlights #architecturaldetails #marblebathroom #moodydecor #victorianhome #newenglandhome #beautyindetails #positivemotivation #motivationmonday

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