Project Details
Brand Strategy
Visual Identity
Website Design
Web Development (WordPress)
Marketing Strategy
Marketing Collateral Design
Digital Marketing
I helped Avid Engineers, a leading national commercial engineering firm, elevate their reputation, stand out amongst competitors, and position themselves as a leader in their market through a comprehensive rebrand.
The project included a refresh of all brand touchpoints, including a refreshed visual identity that reflects the firm’s innovative approach and technical expertise, a cohesive suite of presentation materials and proposal templates, and a website design and build.
“I can’t tell you how pleased I am with Elana’s services. She did a fantastic job, and her ability to work through the process like this is very helpful.”
Robert Maccormack. – Owner + Principal, Avid Engineers
Client proposals, RFP responses, and presentations
Avid Engineers approached Afternoon Creative with a need to elevate their brand materials, including their RFP responses.
I worked with Avid to reimagine their client proposals, crafting a suite of visually striking and strategically structured templates that allow the firm to respond to client requests with unprecedented efficiency and impact. These templates were designed to showcase the firm’s expertise, highlight their unique problem-solving approach, and clearly communicate their value proposition. By incorporating visuals along with shorter-form text, I helped the firm present complex information in an easily digestible format.
This approach not only streamlined the proposal creation process but also significantly enhanced the firm’s ability to stand out in competitive bid situations. The result was a marked increase in proposal success rates, with the firm consistently attracting their ideal clients and securing high-value projects that aligned perfectly with their expertise.
Website design and build
Central to the rebrand was the design and development of a new website that serves as a dynamic showcase for the firm’s impressive portfolio. The site’s intuitive navigation and responsive design allow potential clients to easily explore the firm’s capabilities and past projects.
