Peggy Smith

Project Details

Visual Identity

Website Strategy

Website Design

Web Development (Squarespace)

Digital Marketing

Email Template Design

Peggy Smith is an artist who explores various mediums, including fiber arts, encaustic, clay, and photography. She loves blending colors and textures to add a bit of whimsy to her work.

Afternoon Creative designed a new portfolio and e-commerce website for Peggy Smith. The design plays off her whimsical work and creatively showcases her art. The website includes multiple product galleries, artist statement, contact page, and a dynamic blog. I also worked with Peggy Smith on email strategy and newsletter template design.

“Elana’s artistic touch is what really made the difference in designing my website. She asked a lot of questions and was then able to tailor my site to suit my personality. I think this is essential. I would recommend her to anyone, as she is able to figure out exactly what is needed and brings fresh results to you in a timely manner.”

Peggy Smith – Artist

Blog + additional pages

The client requested a blog, contact form, and additional subpages to support her online presence as an artist. Afternoon Creative also worked with the client to automatically integrate new contacts from the website with an email list and auto-send an email to subscribers when she added new blog content.