Project Details
Brand Strategy
Visual Identity
Website Design
Web Development (Shopify)
Marketing Strategy
Marketing Collateral Design
Packaging Design
Ad Creative
Digital Marketing
I led a comprehensive branding project for a new global decorative paint product line. The scope included logo and brand identity design, product packaging design, full website design and development, content creation for organic and paid digital advertising, and graphic design for a suite of supporting print marketing materials and catalogs.
Throughout the project, I worked closely with the client to fine-tune their vision and translate it into a clear and compelling brand strategy that would resonate with their target audience.
“I couldn’t ask for a better marketing team. Elana and her partners really know their stuff and have helped us create a beautiful brand and website. They are all so creative and have provided us with an amazing content marketing strategy and creative assets. I can’t recommend them enough!”
Richelle H. – Executive Director, Jolie Home
Product packaging + point of sale support
It was important that the product packaging stand out on a shelf amongst competitors. The product packaging was designed to be elevated and sophisticated while still communicating the key selling points of the product.
Website design + development
I designed and built a responsive Shopify website for the Jolie product line. The website includes e-commerce features, a blog with multiple tiers of structural organization, a store locator, a style quiz, and more.
Digital ad creative
I created a variety of organic and paid digital content to showcase the product and tell the brand’s story. Some of the content was used as paid advertising to help generate buzz and drive traffic to the website.
Printed guides + color catalogs
I designed a variety of promotional marketing materials, including instructional guide books, color collection and product catalogs, brochures, event flyers, and other printed collateral to support the brand and its products on and offline.
