Project Details
Brand Identity
Logo Design
Website Design
Web Development (Squarespace)
Afternoon Creative partnered with Vermont-based photographer Shapleigh Smith to design a new brand identity and portfolio website that both represents his style of work and showcases his incredible talent.
To highlight the beauty of Smith’s captured images and instill a sense of warmth and welcome, the design focused on a simple, warm, and earthy color palette. I wanted the design of the website to be subtle and let the photography speak for itself.
The resulting website is elegant and functional and enables visitors to view Smith’s photography collections with ease. The site’s design and architecture are user-friendly, with easy to use navigation and submenus.
