by Elana Gaines | Dec 19, 2025
Brand strategy, visual identity design, and custom Squarespace website for Avery Art, a fine artist serving interior designers, collectors, and curators. This project focused on creating a refined, designer-friendly brand and website that highlights expressive artwork through clean layouts, thoughtful pacing, and clear application within real interior spaces.
by Elana Gaines | Oct 17, 2024
Elevate your engineering firm’s market presence with our expert rebranding services. We specialize in crafting distinctive visual identities, designing high-converting websites, and developing winning RFP responses and proposal templates. Our recent project for a leading commercial engineering company showcases how we blend creative design with strategic thinking to elevate brands in the competitive engineering sector. We deliver comprehensive branding solutions that help engineering firms attract ideal clients and secure valuable projects.
by Elana Gaines | Jan 30, 2024
Novacolor Near Me is a premier resource for businesses seeking to learn about, purchase, and apply Novacolor Italia products in the United States, boasting a wealth of experience with the brand dating back over 25 years.
Novacolor Near Me needed an elevated visual identity that was both in line with the international product line and distinguishable as its own brand. I developed the visual brand and designed the website so that the Novacolor Near Me brand would appear professional, polished, and reputable to potential clients.
by Elana Gaines | Jan 30, 2024
Afternoon Creative designed and built a custom website for Dorchfest, an annual musical festival hosted on the porches of houses in the historic Ashmont-Adams neighborhood of Dorchester, MA.
With 60 performers, 30 stages, food trucks, and bathrooms, it was important to make sure that the festival goers could easily find their way around to see their favorite acts. The responsive, mobile-friendly website included a schedule, interactive map, band profiles, stages, custom contact forms, and a live auction.
by Elana Gaines | Jan 30, 2024
I led a comprehensive branding project for a new global decorative paint product line. The scope included logo and brand identity design, product packaging design, full website design and development, content creation for organic and paid digital advertising, and graphic design for a suite of supporting print marketing materials and catalogs.
Throughout the project, I worked closely with the client to fine-tune their vision and translate it into a clear and compelling brand strategy that would resonate with their target audience.