Brand & Web Design for the Design and Construction Industry
Positioning you as the expert you are.
Afternoon Creative helps design professionals, builders, creative trades, and artists build brands that look as sophisticated as their work. After working together, you’ll have the confidence and polish you need to book your ideal clients with ease.
“Good design is good business”
– Thomas watson Jr. ibm
Strategic design that works for you
Your brand and website should do more than look beautiful—they should work hard for your business. My process blends thoughtful strategy with balanced, beautiful design, creating a foundation that helps you attract the right clients, communicate your value, and grow your business with confidence.
I collaborate with you one-on-one to understand your goals, refine your positioning, and design every touchpoint with purpose.
How it works
My signature process—where I work with just one client at a time—is designed to fit even the busiest schedules and deliver beautiful, effective results without long timelines.
Each project begins with a free Discovery Call to discuss your goals and challenges, and together we decide if we’re a good fit to work together. From there, we move into the Brand Master Plan, a deep dive that uncovers what makes your business unique and identifies opportunities for growth. Finally, we bring it all to life through a custom Design-Build project, creating the cohesive brand and website your business deserves.
Design-Build Packages
Design support for every stage of your business.
Whether you’re building a website from scratch, refreshing your visuals, or ready for a full-scale rebrand, Afternoon Creative offers tailored brand and web design and development services to meet you where you are and move your business forward.
The Foundation
A professional presence without a full overhaul.
Perfect for businesses establishing a cohesive identity or refreshing a single element. This package focuses on essentials—mini websites, landing pages, or branded marketing materials like slide decks and client guides—so you can look polished and professional while laying the groundwork for what’s next.
The Refresh - most popular!
A renewed look to match your next chapter.
Elevate your existing brand and website into a streamlined, cohesive experience. Ideal for creative professionals ready to attract higher-value clients and opportunities with a refined, reputable presence across every touchpoint.
The Signature
A complete brand transformation.
For established businesses ready for a full evolution, The Signature gives you everything you need to market your business online and off—from brand strategy and visual identity to a custom website and marketing suite. The result is a timeless, elevated brand that aligns with your expertise and sets the stage for long-term growth.
Dedicated Design Day
Quick, focused design support for when you need it most.
Book me for a half or full day to tackle your creative to-do list—from updating brand materials to building new landing pages or social content. You’ll walk away with beautifully designed deliverables and fresh momentum, all in one day.
Every business and project is unique, so pricing varies based on scope. Design-Build projects are custom-quoted as flat fees after we lay the foundation in your Brand Master Plan.
Explore recent brand and website transformations
A few favorites from recent collaborations, where strategy meets storytelling and design becomes your best marketing tool.
Explore recent brand and website transformations
Kind words from clients
“Thank you so much for your help in getting my business up to the next level!!! I am ‘over the moon’ about this web site – what you have created is absolutely critical to my business success! REALLY FABULOUS… Still looking through it… too busy sending out invites to friends and family to see…”
Lauren Hutton – Artist, Avery Art
Brand & Web Design FAQs
How long does a project take?
Most design projects are completed within 2-3 days, depending on scope. I work with only one client at a time to ensure full focus and a seamless experience.
What platforms do you build on?
I specialize in designing and developing websites in Squarespace and WordPress for their flexibility, design freedom, and ease of use.
Can I hire you just for branding or just for a website?
Yes. While brand and web projects work beautifully together, each service can be booked separately based on your needs and timeline.
What if I already have a logo or partial brand?
No problem. We can refine your existing assets and build upon what’s working to create a cohesive, elevated look across all touchpoints.
What happens after my website launches? Will I be able to make updates?
Absolutely. Once your site is live, I’ll walk you through how to use it so you feel confident making small updates on your own, if you’d like to. If you’d rather stay focused on other areas of your business, Afternoon Creative offers Dedicated Design Days for ongoing updates, enhancements, or new additions down the road.
Ready to step into your next chapter?
Let’s create a brand and website that help you show up with confidence and book clients with ease.